By GEORGINA LITTLEJOHN
Lady in leather: Emma Watson strolls through the streets of Paris as she films a new ad campaign for French cosmetics firm Lancome
She has only just announced that she is the new face of French cosmetics brand Lancôme.
But already she has been put to work for its new campaign with a romantic photo shoot on the dark cobbled streets of Paris.
The Harry Potter star was seen filming an advert for the make-up brand in the French capital yesterday evening, just a day after announcing that it had signed her up.
And joining her on the night shoot was world-famous photographer Mario Testino, who has snapped a number of famous beauties for Lancôme.
The 20-year-old actress looking stunning in a strapless peach chiffon dress, which she teamed with a black biker jacket and towering peep-toed shoe boots.
Her short hair was slicked back and her nails were painted black to match her jacket and her footwear.
On my cue: Emma looked a bit cold in her pretty strapless chiffon dress as she waited to be directed, before she skipped off down the street
And she managed to mix sweet with sexy as she strolled through the romantically-lit streets for the new ad campaign.
It is unclear whether the campaign was for the brand's make-up or perfume, but with a huge legion of fans, whatever the product, it is bound to fly off the shelves when released.
Emma has worked with Testino, 56, before on fashion shoots for Burberry and Vogue, so she looked comfortable in the presence of the critically-acclaimed photographer.
Artist and his muse: Emma stand with photographer Mario Testino as he tells her where he wants her to stand and pose
How am I doing? Emma casts a glance over her shoulder at the crew working on the poster and TV advert campaign
Emma, who has previously fronted campaigns for Burberry, has been leaving cryptic clues for her fans that she had been signed by Lancôme on her Twitter page all week.
Last Friday she first tweeted: 'A new venture is starting - what can it be? Follow
my clues and you will see...'
This was followed with: 'I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on,' which referred to Lancôme's logo - a rose.
Under the spotlight: Emma skips along the cobbled street under the softly-lit street lamps
Thirsty work: Emma refreshes herself with some water between takes
She then alluded to the accent above the 'o' in the cosmetic brand's name and wrote: 'It's a beauty house that wears a hat. French? Very, but this is no beret.'
Then all was finally revealed yesterday when she declared: 'It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-).'
In a statement released today, company president Youcef Nabi said: 'Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation.
'We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme.'
Cryptic: Emma left a number of clues on her Twitter page about her news before making the announcement
source: dailymail![]()
Lady in leather: Emma Watson strolls through the streets of Paris as she films a new ad campaign for French cosmetics firm LancomeShe has only just announced that she is the new face of French cosmetics brand Lancôme.
But already she has been put to work for its new campaign with a romantic photo shoot on the dark cobbled streets of Paris.
The Harry Potter star was seen filming an advert for the make-up brand in the French capital yesterday evening, just a day after announcing that it had signed her up.
And joining her on the night shoot was world-famous photographer Mario Testino, who has snapped a number of famous beauties for Lancôme.
The 20-year-old actress looking stunning in a strapless peach chiffon dress, which she teamed with a black biker jacket and towering peep-toed shoe boots.
Her short hair was slicked back and her nails were painted black to match her jacket and her footwear.
On my cue: Emma looked a bit cold in her pretty strapless chiffon dress as she waited to be directed, before she skipped off down the street
And she managed to mix sweet with sexy as she strolled through the romantically-lit streets for the new ad campaign.
It is unclear whether the campaign was for the brand's make-up or perfume, but with a huge legion of fans, whatever the product, it is bound to fly off the shelves when released.
Emma has worked with Testino, 56, before on fashion shoots for Burberry and Vogue, so she looked comfortable in the presence of the critically-acclaimed photographer.
Artist and his muse: Emma stand with photographer Mario Testino as he tells her where he wants her to stand and pose
How am I doing? Emma casts a glance over her shoulder at the crew working on the poster and TV advert campaignEmma, who has previously fronted campaigns for Burberry, has been leaving cryptic clues for her fans that she had been signed by Lancôme on her Twitter page all week.
Last Friday she first tweeted: 'A new venture is starting - what can it be? Follow
my clues and you will see...'
This was followed with: 'I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on,' which referred to Lancôme's logo - a rose.
Under the spotlight: Emma skips along the cobbled street under the softly-lit street lamps
Thirsty work: Emma refreshes herself with some water between takesShe then alluded to the accent above the 'o' in the cosmetic brand's name and wrote: 'It's a beauty house that wears a hat. French? Very, but this is no beret.'
Then all was finally revealed yesterday when she declared: 'It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-).'
In a statement released today, company president Youcef Nabi said: 'Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation.
'We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme.'
Cryptic: Emma left a number of clues on her Twitter page about her news before making the announcementsource: dailymail
